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its - correct spelling

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  Ed Good  —  Grammar Tips
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its - possessive pronoun

 

Not it's.

Note: The word its is the possessive form of the pronoun it. Do not confuse its with it’s, a contraction of it is. For a complete discussion, review this section of Common Grammatical Mistakes.

Example: The company lost its dominant position in the market. possessive pronoun

Example: It’s raining outside. contraction

Example: It’s a shame. contraction

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